J.M. Smucker continues its sponsorship of FLW, the world’s premier tournament-fishing organization. Four of J.M. Smucker’s leading brands are set to be included in the sponsorship, and will receive exposure at FLW’s tournaments, Expos, websites, magazines and TV platforms.
J.M. Smucker continues its sponsorship of FLW, the world’s premier tournament-fishing organization. Four of J.M. Smucker’s leading brands are set to be included in the sponsorship, and will receive exposure at FLW’s tournaments, Expos, websites, magazines and TV platforms.
FLW, the world’s premier tournament-fishing organization, and The J.M. Smucker Company have announced a sponsorship agreement through the 2014 season. The sponsorship will include four of the Company’s leading brands — Folgers, Dunkin Donuts retail coffee, Jif and Smucker’s. Financial terms of the deal were not disclosed.
For the eighth consecutive season Scott Suggs, the 2007 Forrest Wood Cup champion, will represent Folgers on the Walmart FLW Tour and compete out of a wrapped Ranger Z520C. Folgers will also continue to sponsor the popular “Folgers Morning Takeoff” by providing free coffee before many FLW tournaments.
“We’re elated to continue our partnership with The J.M. Smucker Company,” said Trish Blake, President of FLW Marketing Division. “The Company’s brands are a perfect fit for the sport of fishing, and we hope to continue to build upon the success of our relationship.”
“We are pleased to extend our partnership with the FLW organization and are looking forward to an exciting 2014 season,” said Maribeth Burns, vice president of Corporate Communications for The J.M. Smucker Company. “The quality, variety and convenience of our brands and products complement the on-the-go, active lifestyles of professional anglers and their fans.”
Smucker will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk and natural foods products in North America. Its family of brands includes Smucker’s, Folgers, Dunkin’ Donuts, Jif, Crisco, Pillsbury, Eagle Brand, R.W. Knudsen Family, Hungry Jack, Café Bustelo, Café Pilon, truRoots, White Lily and Martha White in the United States, along with Robin Hood, Five Roses, Carnation and Bick’s in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.jmsmucker.com.
Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information or contact:
Chad Gay, Director of Public Relations, (865) 201-6458 or cgay@flwoutdoors.com
Joe Opager, Communications Specialist, (612) 337-1989 (w), (218) 434-0748 (m) or joe.opager@jacobs-mgmt.com
Jody White, Communications Specialist, (612) 337-1948 (w), (802) 233-6094 (m) or jody.white@jacobs-mgmt.com
Julie Huber, Social Media Manager/Strategist, (612) 337-1810 (w), (612) 812-9512 (m) or julie.huber@jacobs-mgmt.com