“Influencer marketing is relatively new… One of the things I look for first in ever single influencer we work with, is do they have …”

— Josh Claflin, Digital Marketer. To hear his No. 1 thing, listen to this show

Over the last few weeks, Restless Native has unveiled a lot of behind the scenes content from GoWild. Today is one of the better looks under the hood of outdoors marketing that you’ll hear.

Brand content doesn’t happen like your personal content. It’s not spur of the moment. Brands have content calendars, copywriters, photographers, designers, strategists, account managers and, maybe most importantly, thousands and thousands of dollars at play here.

There is no one philosophy on how to build a brand or spend a budget. Some people live and die by print ads and trade shows. Other brand managers may invest heavily in video content. But lately, there’s been a huge trend to push for influencers.

What is an influencer? A lot of people would generically say it’s someone with a lot of followers. But Josh is here to tell you having followers doesn’t make you a leader. 

Josh Claflin is very knowledgeable. He’s going to unveil some things some outdoor brands might not even want you to know. The show gets into how the social media sausage is made. And Josh will open your eyes to tell you follower and vanity metrics don’t necessarily make you an influencer. Or even relevant. 

In fact, Josh is going to unveil the one thing his company looks for beyond your like counts, follower numbers and impressions. 

Listen to GoWild on Restless Native's website, iTunes, Stitcher, Google Play,  Podbean,. Spotify, or TuneIn.