WEST POINT, MS – Mossy Oak’s Ronnie “Cuz” Strickland will be unveiling the all-new Starcraft® Mossy Oak Travel Trailers in Howe, Indiana on Wednesday, March 28. This unveiling is part of a collaborative effort between Starcraft RV, a division of Jayco, Inc., and Mossy Oak.
Kicking off at 11:00 AM EDT, this media-exclusive event will take place at Twin Mills Camping Resort, located at 1675 IN-120, Howe, IN, 46746. Attendees will be directed by signs to the specific site upon entering the campground.
There will be a Q&A session featuring Cuz and Marc Hauser, who leads sales and product development for Jayco, Inc. towable divisions, including Starcraft RV. Immediately after the Q&A session, attendees will have full access to two units for full viewing and photography needs. Refreshments will be provided, courtesy of Starcraft.
“It was only a matter of time before Mossy Oak showed up in the RV world,” said Ronnie “Cuz” Strickland, Mossy Oak’s Senior Vice President of Media Services. “The folks at Starcraft know their customers and saw the potential for a match made in outdoor heaven. Many of the people at Starcraft were already serious outdoor enthusiasts, so this partnership was as natural as our patterns. We are very excited to show these units to a league of outdoor folks who, today, are more mobile than ever.”
The partnership maximizes consumer demographics shared by the two companies. Known first and foremost as a camouflage brand, Mossy Oak’s core consumer not only wears Mossy Oak brand products for concealment in the woods, but as a representation of their love for the outdoors, recreation, and the hunting lifestyle in their daily lives. Starcraft recreational vehicle owners are outdoor lovers, adventure seekers and boundary pushers who enjoy camping, pure and simple.
“We’re ecstatic to enter into this partnership with Mossy Oak, which will allow us to market a product line that resonates with a passionate, outdoor-loving group of consumers,” stated Marc Hauser, Vice President of Sales and Product Development for Jayco, Inc. towable divisions. “Our companies share many similar values, including producing high-quality products intended to be used in all aspects of the outdoor lifestyle. Aligning our businesses to deliver this exclusive product was a perfect fit.” Hauser continued, “Working directly with Cuz Strickland, a legend in the outdoor & hunting industry, and team at Mossy Oak in the development of this product is an honor. We truly feel blessed to a part of this project. ”
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About Starcraft RV
With headquarters in Topeka, Indiana, in the heart of Amish country, Starcraft RV manufactures and markets towable RVs under the Mossy Oak®, Comet Mini™, Launch® Outfitter™, Launch Outfitter 7™, Launch Ultra Lite™, Autumn Ridge®, Autumn Ridge Outfitter™, and Solstice® brand names. For more information on Starcraft RV and Starcraft products, call 1-800-945-4787, or visit www.StarcraftCamping.com.
Starcraft RV, a division of Jayco Inc., is an officially licensed partner of Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack’s Prairie Wings and the official pattern of B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.
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