Fishing lure manufacturer, Luck E Strike Corporation, headquartered in Cassville, Missouri, recently partnered with True North Enterprises, a private equity firm located in Geneva, Illinois.Fishing lure manufacturer, Luck E Strike Corporation, headquartered in Cassville, Missouri, recently partnered with True North Enterprises, a private equity firm located in Geneva, Illinois.Recognized as a leader in the manufacturing of lures, Luck E Strike sells its products through major retailers, a growing list of distributors and independent fishing tackle shops worldwide. The privately held company employs nearly 50 associates at its Cassville, Missouri headquarters and has had significant revenue growth.
According to John Hendricks Jr., president of Luck E Strike, the partnership provides financial capital and intellectual capital as well as operational expertise that will help the company grow sales, innovate and continue to provide great service to our customers.
“I felt Luck E Strike, after 40 years, had reached a plateau and I started looking for a partner to bring the firm to the next level,” said Hendricks. “True North is the perfect fit. Their team brings a wealth of experience, knowledge and passion for the outdoors. The resulting changes will dramatically benefit our customers, our employees and the community.”
Dave Hooten, CEO of True North Enterprises, commented, “We are excited about this opportunity to partner with Luck E Strike and to help grow the brand into a fishing powerhouse. John Hendricks has put together a great team in Cassville with strong community roots. We intend to build on the company’s success through acquisitions, the introduction of best practices and the unveiling of cutting-edge, new products.”
For more information on Luck E Strike, visit www.luck-e-strike.us.
Luck E Strike has been a mainstay in the fishing industry for more than 40 years, producing a variety of lures that have filled tackle boxes all over the world. Many of the soft-plastic creations have become well-known standards, like the Guido Bug, Ringworm, French Fry and Chris Lane’s Fast Lane Tubes. In recent years, Luck E Strike has expanded into hard baits with the popular Rick Clunn RC2 series. Luck E Strike is the parent company for the brands American Originals, Nemire, Chesapeake Bay Tackle, Scrounger and Walleye Fever.