Outdoor industry communications and marketing veteran Mark Thomas joined ThermaCELL, a division of Schawbel Corporation, as marketing manager. ThermaCELL, an active POMA Corporate Partner, markets an area mosquito repellent system in the United States and 28 countries worldwide.
Mark will lead marketing activities in the U.S. for the hunting, camping and outdoor-living business segments. Josh Silvia, the former marketing associate, was promoted to marketing manager for ThermaCELL Heated Insoles earlier this year.
“Mark’s deep experience marketing to mass consumers as well as hunting, fishing and outdoor enthusiasts makes him an ideal fit for this position,” said Allegra Lowitt, vice president of marketing.
A marketing veteran, Mark has held posts with world class branding organizations such as Volvo-Penta, Continental Airlines and Invisible Fence. Mark was selected for the position because of his diverse skill set which also includes experience in the outdoor and firearms industry with Remington, the National Shooting Sports Foundation and most recently Walther Firearms.
About ThermaCELL
ThermaCELL Mosquito Repellents, a division of The Schawbel Corporation, is headquartered in Bedford, Massachusetts. ThermaCELL products create a 15′ x 15′ zone of protection in minutes from biting insects and are silent, have no open flame, and are virtually odorless. ThermaCELL products can be found at major outdoor stores including Bass Pro Shops, Cabela’s and Dick’s Sporting Goods as well as mass retailers such as The Home Depot and Walmart. For more information on ThermaCELL and its complete line of repellent products including appliances and lanterns, consumer reviews, or store locations, visit www.thermacell.com or call 1-866-753-3837.
Media Contacts:
Jonathan Harling – jonathan@chevalier-adv.com
Pauline O’Keefe – pauline@thermacell.net