Chris Cheng the History Channel’s Top Shot Season 4 Champion discussed the importance of communicator and sportsmen outreach to diverse audiences. To grow the shooting sports, our community must introduce those from outside the traditional hunting and shooting community to our industry and culture.
Chris Cheng the History Channel’s Top Shot Season 4 Champion discussed the importance of communicator and sportsmen outreach to diverse audiences. To grow the shooting sports, our community must introduce those from outside the traditional hunting and shooting community to our industry and culture.
Attendees learned:
- What is diversity, and why is it important?
- Chris reviewed highlights from the National Shooting Sports Foundation’s (NSSF) “Understanding Diversity in Hunting and Shooting Sports” report, and how our industry can benefit from its findings. Reading the NSSF report ahead of time will be useful.
- What can POMA’s professional communicators do to help promote diversity
Chris’ 20-minute presentation will be followed by 10 minutes of open Q&A.
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Chris is a former Google employee, who went from being a self-taught amateur shooter to a professional marksman for Bass Pro Shops.