The Ducks Unlimited logo will reach speeds in excess of 190 mph this weekend during the Coke Zero 400 at Daytona International Speedway thanks to a generous partnership with Bass Pro Shops.

The DU logo wrap will appear on Tony Stewart’s No. 14 Sprint Cup Series car during the July 6 race in Daytona, Fla.

“Johnny Morris and Bass Pro Shops have always been great partners, and their generosity never ceases to amaze me,” said DU CEO Dale Hall. “The fact that they support DU’s mission speaks volumes about the company and their commitment to conservation.”

Weekend festivities in Daytona are slated to begin at 4 p.m. on July 4 with NASCAR Sprint Cup practice. Race qualifying will be held at 4 p.m. on Friday, July 5, and the race is scheduled to start at 7:30 p.m. on Saturday, July 6.

“As an avid hunter and proud supporter, I’m honored to drive the No. 14 Bass Pro Shops car carrying the DU logo during the Coke Zero 400 at Daytona,” said NASCAR legend Tony Stewart. “I hope DU’s more than 1 million supporters will follow me to the winner’s circle on race day.”

For more information about the partnership with Bass Pro Shops, visit www.ducks.org.

Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at www.facebook.com/DucksUnlimited, follow our tweets at www.twitter.com/DucksUnlimited and watch DU videos at www.youtube.com/DucksUnlimitedInc.