Sessions in Detail
Paul Gillin Sessions
Paul Gillin Sessions
Twitter for Journalists
Twitter is the world’s best source of immediate information about breaking news events, a great tool to drive bonus readership of your stuff and a way to find sources. The biggest challenge most Twitter users face is building a following of interested and engaged people. That’s where this session will help.
You’ll get practical, actionable and time-tested tips for creating a great Twitter experience for both you and your followers. You’ll learn how to find responsive and engaged followers who promote your work and answer your questions. We’ll show you how to:
Find the right people to follow
Offer the right incentives for people to follow you
Focus your content strategy to keep your audience engaged
Respond and retweet to build relationships
The magic of hash tags
How to construct the perfect tweet
Write in Pictures: Five Tips That All Good Writers Should Know
Winston Churchiull said he needed 15 minutes to prepare a three-hour speech and two weeks to prepare a 15-minute speech. Writers can relate. Good writing is difficult, but in an information-saturated world, readers may spend only a few seconds looking at your story before deciding whether to move on. How are you going to grab their attention and turn them into loyal fans who follow your every word?
Here are ideas culled from years of experience writing, teaching writing and working with top-notch writing coaches. Paul draws on his experience as the author of four books and more than 200 articles over the last five years to share his five favorite tips for making even mundane topics fun to read. He shows examples of how to apply each principle. Rule #1: Write in Pictures. Come to this session to hear the other four.
Content Marketing on a Shoestring: How to Mine Value Out of Stuff You Probably Didn’t Know You Had
Content marketing is all the rage these days, and that’s got a lot of business communicators nervous. They don’t have the staff or budget to produce a lot of professionally written material. The technical geniuses in the organization think the blog is a waste of time and no one’s reading the content the communicators are managing to produce.
The fact is that most organizations produce far more content than they know. They just don’t think of creative ways to package and share it. If you can get into the habit of search-optimizing, promoting through all available channels, measuring results and doing more of what works, you can cut wasted time and get more mileage from the resources you’ve got. The key is to stop doing the same thing everyone else is doing and think differently about content. In this session you’ll learn:
How to create a unique and attractive voice
How to repackage content for bonus impact
Mining good content out of the stuff people are now throwing away
Curation’s cure for the budget blues
How to test, measure and revise to continually improve quality and performance
Q&A With Paul
This session offers attendees a chance to ask a question or two related to social media, content marketing and more. Attend Paul’s sessions and then bring your questions to this open form discussion.