Targeting the Media to Build More Productive Relationships
What to do—and NOT do—to improve your hit rate with the journalists who really matter
Targeting the Media to Build More Productive Relationships
What to do—and NOT do—to improve your hit rate with the journalists who really matter
In today’s fragmented media environment, maximizing the effectiveness of your campaigns isn’t a numbers game anymore. Now it’s all about quality contact—targeting the relatively few key journalists who can really make a difference in your coverage, and building deep, mutually beneficial relationships with them.
Join us for this webinar and learn:
- How to target the right outlets in the new media mix.
- Why journalists still need PR professionals.
- How to help journalists help you, by giving them what they need, when and how they need it.
- What irritates journalists and what doesn’t.
- Contact strategies for developing more productive media relationships.
June 10, 2010 – 1:00 p.m. CST