This webinar will explore the basics of optimizing your press release for the search engines and give you tips on how to get the most bang for your word count. We’ll provide an introduction to SEO, show you how to incorporate hypertext and links into your release, and talk about common mistakes that communicators make when it comes to SEO.
Search Engine Optimization (SEO) can seem daunting at first, but you can’t ignore the benefits of incorporating it into your press releases. It’s changed the way PR people communicate and it’s not going anywhere.
This webinar will explore the basics of optimizing your press release for the search engines and give you tips on how to get the most bang for your word count. We’ll provide an introduction to SEO, show you how to incorporate hypertext and links into your release, and talk about common mistakes that communicators make when it comes to SEO.
Takeaways:
- What is SEO & why is it important?
- How to write your headline to get better results on the search engines
- What is anchor text and how do I decide which keywords to use?
- Ways that SEO can help you target media & consumers at the same time
- Incorporating Multimedia into your optimized release
Register for this webinar.