Invitation to the MidwayUSA Foundation Reception at 2024 SHOT Show

It’s been a great year for MidwayUSA Foundation and youth shooting sports, and we have industry partners, like you, to thank.  Investing in the future of our outdoor industry is A BIG DEAL!  A key component of that investment is youth shooting sports!  MidwayUSA Foundation is ensuring that any youth who wants to be part... Read More


National Bowhunter Education Foundation To Exhibit at 2024 ATA Show

RAPID CITY, SD (January 8, 2024) –National Bowhunter Education Foundation (NBEF) will exhibit at the 2024 ATA Show, Booth #NP1, January 11-13 in St. Louis, MO. Alongside their anatomy and shot placement items, NBEF will be displaying new trucker caps, apparel and updated educational tools. Attendees and exhibitors can enter a drawing to win a... Read More


$2.1 Million Boosts Colorado Wildlife Research & Hunting Heritage Projects

MISSOULA, Mont. — From research focused on the cause of declining juvenile elk numbers to projects aimed at enhancing wildlife habitat and supporting hunting heritage, the Rocky Mountain Elk Foundation and its conservation partners supplied $2,176,597 to Colorado. The grant funding benefits elk, mule deer, pronghorn antelope, black bears, mountain lions and many other wildlife... Read More


NWTF Convention Media Registration Open!

The NWTF Convention and Sport Show is returning to Nashville, Tennessee in 2024. This is biggest gathering of dedicated conservationists and turkey hunters, and registration for media is now open! You don’t want to miss this year’s celebration of our conservation successes and a Sport Show packed with top hunting and outdoor gear from more than 500 exhibitors, including... Read More


New Update Enables Ballistics for Pulsar Trail 2 LRF XP50 Riflescope

(MANSFIELD, TEXAS) – Pulsar is pleased to announce the release of two firmware updates, enabling ballistic calculations for all Trail 2 LRF XP50 users and bringing improvements to ballistic calculations for our current line of Thermion 2 LRF riflescopes, enhancing their efficiency and comfort. Given that the Pulsar Trail riflescope continues to be a favorite... Read More




‘Historic Conservation Milestone’ Achieved in Appalachian Elk Country

MISSOULA, Mont. — Hunters, anglers, hikers and those who enjoy the outdoors now have perpetual access to 54,636 acres of private land in eastern Kentucky thanks to a landscape-scale voluntary conservation agreement by the Kentucky Department of Fish and Wildlife Resources (KDFWR), The Nature Conservancy (TNC), Rocky Mountain Elk Foundation and National Fish and Wildlife... Read More


Introducing the Ruger American Rifle Generation II

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the Ruger American® Rifle Generation II, an update to the American-made rifle that has been the benchmark for accuracy, durability, and performance in bolt-action rifles for over a decade. Designed with customer feedback in mind, the Ruger American Rifle Generation II is available in... Read More


Appalachian Elk Country Receives $842,662 in Funding

MISSOULA, Mont. — The Rocky Mountain Elk Foundation and its partners supplied $842,662 in grant funding to bolster habitat, wildlife management and hunting heritage projects in Kentucky, North Carolina, Tennessee, Virginia and West Virginia. “Maintaining and improving habitat for elk, deer, wild turkey, black bears and other wildlife is essential to their well-being and future,”... Read More