For complete opportunity details and requirements, please download the attached PDF.

Program Requirement

For complete opportunity details and requirements, please download the attached PDF.

Program Requirement

The National Institute of Environmental Health Sciences (NIEHS), one of the National Institutes of Health, is located in Research Triangle Park (Raleigh/Durham area), North Carolina. The mission of NIEHS is to discover how the environment affects people in order to promote healthier lives. Detailed information about the Institute can be found on the NIEHS website at www.niehs.nih.gov.

The Office of Communications and Public Liaison (OCPL) is the first source of news and information about NIEHS, and the Institute’s important biomedical research and funding programs. OCPL handles website management, media requests, inquiries from the scientific community, and internal communication activities, among other things. More information about OCPL can be found at http://www.niehs.nih.gov/about/od/ocpl!index.cfm.

Currently, OCPL and other offices receive content intended for the NIEHS and NTP public and internal websites (http://www.niehs.nih.gov, http://ntp.niehs.nih.gov, http://kids.niehs.nih.gov, http://partners.niehs.nih.gov, http://www.ehponline.org, and others) from staff throughout the Institute. Much of this staff has little or no training in writing content for the Web, although some staff members have extensive experience in creating or reviewing scientific content, such as journal articles and grant applications.

Professional Web content writing training will benefit current and future content creators, by providing them with the basic tools and techniques required for clear, concise, usable, and accessible Web content.

Statement of Work

Curricula should be developed to teach up-to-date, professional Web content writing skills to approximately 40 NIEHS staff, in two back-to-back one-day workshops, with approximately 20 staff per class.

The course should be focused on plain and clear user-focused Web content writing, and be exercise driven, in order to provide as much hands-on experience in writing skills, tools, and techniques to assist staff in putting together a clear, concise Web page. Trainers must provide as much one-on-one coaching as possible, in a group setting, and provide feedback on writing exercises. A wide variety of examples of good and bad Web content samples should also be provided, along with clear explanations as to why each are considered good or bad.

The course should spend very little time on why it is important to be a good Web content writer or how good Web content writing can benefit everyone. Instead, instruction should be provided on how to:

• Write in plain language, easily understood by the public
• Determine the key and take-home messages
• Place data, graphics, and images to enhance the take-home message
• Write titles that will pull readers in
• Organize and prioritize information
• Prepare content for user scanning and chunking
• Develop multi-media content, for use on Web, Twitter, Facebook, etc.