| POMA on Assignment: Compete with fellow photographers for accolades and prizes while having your extemporaneous work critiqued by some of the best photographers in the business. Pick up your assignment sheet at the on-site registration desk. Open to 15 photographers.
Photography in the Digital Age (Sillars): How are photographs being created and used in the digital age? What makes a good photograph and what are the best practices to prepare and work with your images online for the greatest impact? This session will inspire you to innovate and arm you with what you need to know to make your photos sing and sell.
Writing for TV (Finch/Tate): The art of writing good copy for voice over or on-screen talent has a definite base in science and skill. Hear from someone who writes for TV daily and tune your craft for maximum appeal. Find your niche in a realm where less is more, and learn how to get the work.
Welcome to the Jungle (Wells): Follow the rules, not your instincts. Whether you’re promoting a company, a client or yourself, the rules of the Facebook world are not always intuitive. Violating them can have real consequences for your business. Take Wells’ checklist with you to make sure you know what the rules are, follow the rules as they change, and make the social media infrastructure work for you.
The Combination Code (Sillars): How do you separate yourself from the competition, become an expert in your field, develop new markets, and promote your expertise online? Find the path to your personal code to sharing your story with the world.
Why Social Media is a Must (Wells): If you’re not following five key practices, you’re missing the boat on social media. Wells covers the keys to transferring your print business into an online business. She also shares what you must know to get the ball rolling and keep the momentum going for your business.
What We’ve Learned About E-books (Fears, Phillips): No one is attacking the outdoor e-book marketplace, as writers, more aggressively than John E. Phillips and J. Wayne Fears. If you’re interested in e-book publishing, learn from this duo’s mistakes and successes.
What TV Networks Want (Panel): Hear what networks are looking for and determine where you fit in during a discussion by leading executives from Outdoor Channel, NBC Sports, Sportsman Channel, and Pursuit Network. Who’s buying what, how do you get into the market, where does outdoor TV go from here? Find a road map to your video future during this session.
Video Shorts: Promote Your Wares on YouTube, Vimeo or Other Platforms (Opre/Robertson): Achieve quality through brevity with short, unique videos you can produce with one camera and one computer. Learn what works and why, and how easy it can be.
Follow the Money (Moise): Writing and photography are still viable markets, but they’re changing every day. Moise offers seven critical steps to make money writing and photographing in the new world of communications.
What’s a Like Good For, and Who’s Following Me? (Wells): Make sense of the analytics found in the social media world. Understand how to gather tangible numbers and interpret what they mean on a variety of social media platforms.
How to Create Killer Emails that Make Your Readers Love You (Premick): OK, so you’re building your email list. Now what? How do you turn a group of people you’ve never met into a loyal following that will buy your products and spread your message? In this talk, you’ll learn how to build powerful, profitable relationships with your subscribers from Day 1.
Basic TV/Video Production Values (Finch): A dazzling title sequence followed by 22 minutes of mush doesn’t get it done in today’s outdoor TV/video market. Learn what networks expect and sponsors demand of any broadcast production, and find out where your work fits in.
Tell Them Their Underwear is Showing – Media Prep for Executives (Wohl): Handling the interplay of executives and the media is a critical task for any PR professional or marketing manager. Both tact and directness are necessary. Learn how to tell your boss his attitude stinks and he’s a terrible speaker while keeping your job and making him look good in the process.
Search Engine Marketing (Sillars): Position your online presence so seekers find what they’re looking for at your site first. You have what they want. Here’s how to show them. Make sure your online work is working for you.
Promoting Hunting in the 21st Century Through Effective Communications (Duda & Stange): In this time of greater sensitivity to firearms and hunting, communicators are faced with the need to get into the heads of those who don’t hunt and understand their concerns. Mark Damian Duda, executive director of Responsive Management, and author and educator Dr. Mary Stange will help us do that. They’ll also teach us how to better communicate the economic, ecological, environmental, and social values of hunting in ways that will strengthen support for this tradition. The seminar will showcase how you can develop effective messages and themes that will resonate with those who don’t hunt as well as those who do. In addition, the seminar will examine communicating with specific target audiences such as women, minorities, youth and environmentalists.
Your Professional Image (Mallory): How we’re perceived by our peers, our competitors, and our clients means everything in business. Make sure you’re covering all your bases and learn what more you can do to improve your professional profile.
What’s It Worth? (Goodloe): How do you place a value on your TV show and line up financial support accordingly? What do your impressions tell you about the net worth of your commercial time? What’s your business plan and where do you go from here? This session will show you how to put pencil to paper and answer these questions.
WordPress 101 (Premick): Start your website off on the right foot with the world’s most popular publishing platform. WordPress powers 60 million websites around the world – not bad for something previously thought of as “blogging software.” It’s trusted by numerous small businesses, brands, and yes, bloggers as an easy and reliable way to publish and maintain a site. We’ll go over the basics of setting up your site on WordPress, from hosting, to choosing and customizing a theme, installing some basic plugins, and publishing your first post and relevant pages.
New Media Marketing (Moise): Keep up with the trends and stay ahead of the competition by channeling your marketing efforts to your customers through the myriad of new media outlets. Facebook, Twitter, Pinterest and YouTube all offer a great return on investment. Make sure you’re getting your share.
What’s In A Tweet? (Sillars): Sell your wares in 140 characters or less with these tips from an expert in the field. Learn who will see it and why they’ll bite. From micro-blogging to hashtags and more, the impact of concise copy was never more real. Here’s what you need to know to take best advantage of the social media platform.
How to Build Your Email List Like the Pros (Premick): If you want to be a successful publisher or business in 2013, building your email list must be a key. In this talk, we’ll explore how effective businesses and publishers in a variety of industries grow their email lists – online and offline – and how you can apply what they’re doing to your own list-building strategy.
Practical Photos You Can Shoot, Part 1 & Part 2 (Bynum/Konway): Bring your camera gear, roll up your sleeves, and learn skills that will make the cash register ring right away. Images are a key component of everyone’s daily business. Creating great ones bolsters business.
Grammar Geeks (Haney): A fun refresher on important rules of grammar, which so many of us are apt to bend, fold, staple, and mutilate in the course of the day. Attendees will leave as better wordsmiths.
5 Must-Have WordPress Plugins that Will Rock Your World (Premick): WordPress is the #1 website publishing platform in the world, partly due to all the impressive plugins that empower you to customize your site to suit your taste and needs. But when there are 20,000+ plugins to choose from, it’s easy to overlook a lot of real gems. We’ll explore a few of these and how they can help your site grow.
Data for Journalists (Duda): Incorporating data into content adds credibility and provides great visuals, but only if the data used is reliable. Learn how to find trustworthy data to enhance journalistic works.
Is Outdoor TV Right for You? (Goodloe/Opre): Outdoor TV has many useful purposes. But daily, folks try to enter the business for all the wrong reasons. How do you know if TV is for you, your business or your clients? This session speaks to the whys and why nots of a business that rivals any three-ring circus.
OK, Now What – POMA<25 (Dovey/Strobl): For conference first-timers and student attendees, this discussion focuses on what you do next — to turn your 3-1/2 days at conference into opportunities.
Issues & Answers: Need to or want to generate great news content while at the conference? These 20-minute sessions provide tons of newsworthy content about issues, trends, and data within the outdoor industry. Hear from the Quality Deer Management Association, Ducks Unlimited, Fish & Wildlife Service, and National Wild Turkey Federation.
Time With the Graybeards (Fears, Miller, Phillips, Zumbo): A new POMA tradition. This conference-wide event allows attendees to spend time around the campfire with the old salts – the guys and gals who have been there done that, and have some of the funniest stories to tell. Join this inaugural event for sage advice and lots of laughs.
Sessions and times are subject to change without notification. Check website for updates.
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