Did you know that 64 percent of people will finish watching up to a 30-minute commercial video clip versus 24 percent who will finish reading an article? I thought it was pretty crazy too, until I tested the theory. I started my own Web TV show at Shama.tv. I created two-minute video clips around new media and business-related topics. Within three months, one of my videos had over 8,000 views. I wasn’t able to achieve that much traction on my blog in more than a year.

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