In marketing it can sometimes feel like marketers speak a whole different language. There are phrases and words used that can be confusing, especially for someone who isn’t as experienced, or is just learning about marketing. Having one place that tells you what each term means and gives you additional resources to learn more about

POMA MEMBER ACCESS ONLY

The full text of this page is available only to POMA members.

If you are a member of POMA, please click the button at the bottom of the page login; otherwise, please consider becoming a member of POMA today.

Thanks for your interest,
POMA Management