Ten Reasons to Monitor Social Media

Achieve Results That Will Have People Talking


You know the drill: You monitor the media to understand who’s saying what about your company, product or brand. The insights you gain help you craft relevant messages, create effective campaigns and respond quickly to any press you get. But today, traditional outlets represent just a fraction of what your audience is plugged into. The use of social media – like Twitter, Facebook, Digg, MySpace, blogs, forums and more – is off the charts. So is the need to monitor it. Understand it. Engage with it. And do it all in real time.

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