© Andrea Danti – Fotolia.comWhen was the last time your organization thought about its crisis communications policy? Probably not since your last crisis, right? If you’ve ever experienced a crisis, you know that waiting for one to occur is way too late to start planning how you’ll handle it.

Now, with the wide reach of social media, one wrong turn and your organization or brand could be facing a public relations nightmare. Here are a few reasons why:

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