SEO has the potential to feel overwhelming because there are a lot of moving parts. However, it is important because it is what drives rankings, web traffic, etc. Like most things, there are tools and resources available to help you know where to start and how to improve the outcome. Michael Brenner, contributor to Marketing... Read More

We all know that getting people to your website is a good start, but it won’t help your business grow or make a profit. Those visitors need to buy products to make a difference. However, it can be difficult at times to get individuals to make a purchase, especially on a new website. Carter Grimm,... Read More

As time goes on, Instagram Reels are showing up more and more within the Instagram community. The popularity of the format makes it an even more important tool for brands to leverage. Instagram has now made it easier for Reels to be seen by providing the individual with the chance to boost the video to... Read More

Connecting with other members to grow your business is one of the biggest benefits of belonging to POMA. What you may not know is that many times members reach out to POMA staff to ask for recommendations for content creators or companies who cover a certain segment, topic, or industry. Members can also perform detailed... Read More

While some creators seem to have no issue growing an audience, it can be difficult for others. They may be posting the wrong content or possibly not be putting enough personalization into it. If you’re struggling to grow your audience on social media platforms, there are a few things that can be done to either... Read More

A big part of having success on social media is posting consistently, whether it be stories, posts, or reels. You don’t want to post too often, but you also don’t want huge gaps in between posts, which could cause your audience to lose interest. However, it’s not always possible to actually post daily, or even... Read More

Reels continues to be a huge part of Instagram. They now make up 20% of the reason why viewers spend time on Instagram. However, it can be tricky to create Reels that are unique and keep capturing viewers’ attention. Fortunately, Instagram has provided some guidance on the best way to do that, with some influence... Read More

Although Macs aren’t as likely to be targeted for viruses and hacking as Windows computers are, they’re not completely safe from attacks. It is recommended that everyone have an antivirus program to protect them from password and iPhone backup thefts. There aren’t quite as many options as there are for PCs, but it can still... Read More

Virtual private networks, VPN’s, are important to use to protect information when you are away from a secure, trusted network and need to access the internet. However, most people don’t use a VPN often enough to spend a lot of money on one. While some of the more protective options cost money, there are some... Read More

Social media takes up a much larger part of our lives today than even just a few years ago. Most people spend at least two hours a day scrolling through their feeds, which makes it one of the best places for your brand to connect with customers and potential customers. However, with how fast social... Read More