POMA’s most recent Insight Session featured a how-to guide on press releases by Michelle Scheuermann. Press releases remain an integral tool for businesses. Traditional press releases coupled with social media releases can increase exposure exponentially. This article by Kim Harrison touches on formatting, platform usage, and press release timing. The social media release is designed... Read More

Economic concerns have forced companies across the globe to reassess their content strategy. Staff lay-offs were the answer for some companies, while others embraced the opportunity to optimize their content and brand strategy. Michael Brenner outlines these strategies in the article below. Marketing in Difficult Times: Focus on Content that Reaches and Assures Businesses all... Read More

It’s no secret that TikTok has overtaken Facebook and Instagram as the new go-to source for social media content. The amount of time the average user spends on TikTok is ten times greater than Instagram Reels, according to the Wall Street Journal. Now is the time to engage an audience on TikTok. Andrew Hutchinson reports... Read More

Last week’s Insight Session featured POMA members Sam Ayres, Brandon Butler and Gabriella Hoffman as they discussed the marketing benefits of podcasting. The speakers touched on the importance of titling podcasts to enable SEO, the value of business insurance for journalists, and how to work within podcasting platforms.  To supplement that conversation, see the article... Read More

As Reels quickly become the fastest growing social media trend, Meta has announced new functionality that will allow content creators to share via third-party apps.  Jellysmack, Sprout Social and Wix were the first platforms included in the initial launch. Andrew Hutchinson explains how Meta plans to roll out this feature on Social Media today. Meta Announces... Read More

As technology advances, it may seem like digital marketing is the only form of marketing. However, offline marketing is just as important. According to the article below, digital and offline marketing should be used together to get the best results. Carter Grimm, contributor to Marketing Insider Group, explains why both forms of marketing are important... Read More

Ever since the pandemic started, the economy has started to decline. As the economy declines, it’s more of a challenge to market your business. However, there are still ways for a business to market while staying on budget. Michael Brenner, contributor to Marketing Insider Group, explains why it is important to use content marketing right... Read More

While ads have the chance to be necessary to grow an audience, it can be done without them. Ads can get pricey, which can destroy a small business before it helps them. Instead, you can use content marketing to help lower or eliminate that cost. Carter Grimm, contributor to Marketing Insider Group, explains how to... Read More

Like with everything, content has a shelf life. However, it can be difficult to know when to optimize or delete certain content. Michael Brenner, Content Marketing and Digital Marketing Influencer to Marketing Insider Group, explains what you need to know before optimizing or deleting content. 8 Things to Check Before You “Optimize” or Delete Old... Read More

Content plays a huge part in a brand’s marketing strategy and has been proven to be the most effective way. However, it can be difficult to figure out which type works best for you as there are several different types. Michael Brenner, Content Marketing and Digital Marketing Influencer for Marketing Insider Group, explains the four... Read More