“As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that.” Mark Pierce discusses seven tactics to manage your digital marketing team in the new... Read More

“If a picture is worth a thousand words, just imagine what video content can do for your business. Here’s 8 video marketing trends you need to know to maximize your revenue in 2023.” Michael Brenner discusses what trends are worth focusing on in 2023. 8 Video Marketing Trends You Need To Know for 2023 Video... Read More

You’re likely on the run all day, every day during December. The value of a break is under-reported, but a break right now could positively impact productivity in January. Becky Kane examines the mental benefits of a work break during the holidays below. Why Unplugging During the Holidays is Imperative for Your Health We’ve all... Read More

As content marketers analyze their successes in 2022 and plan for 2023, it is worth noting changes in consumer behaviors. Giana Reno discusses important trends that will impact revenue for sales and marketing teams in the coming year. 7 Consumer Behavior Trends Marketers Are Watching Elevated expectations around the customer experience and increased online brand... Read More

Check out this staggering stat: Businesses that blog get 97% more links and 55% more traffic to their websites. Converting leads from blogs requires a strategy that encompasses visual enhancements, optimizing the layout and organizing the content, among others. Michael Brenner provides a step-by-step guide to converting those readers into consumers. How To Optimize Your... Read More

Females are finding representation in the hunting industry, as outfitters and gun manufacturers are developing products for the rising numbers of women hunters. Why the change? Abigail and Jeff Helsdon blog about the growing numbers of females finding solace in the outdoors and joining family in their passion. Why Female Hunter Numbers Are Growing Not... Read More

Content creators understand the value of content planners to streamline their creative process. Time allocation for specific tasks is critical to a consistent social media strategy. In the article below, Jacob Styler discusses tools and tips for batch creating content. Why Bulk Content Creating For Social Media Saves You Time I often find that if... Read More

Last week’s POMA Insight Session featured Adrian Jessen of “Review This Thing.” Adrian discussed monetizing a YouTube platform and incorporating shorts into her posting schedule. To expand upon that discussion of YouTube shorts, check out the article below by Carla Marshall. How to Use YouTube Shorts to Grow Your Channel Did you know that 12... Read More

As POMA members wrap up year-end projects, we look towards upcoming marketing trends for 2023. Marketing focus has evolved from branding and advertising into the entire customer experience over the last few years. Michael Brenner shares insights below to keep up with the latest trends in the industry. 21 Marketing Trends You Need to Know... Read More

Younger Americans’ loyalty to trusted news organizations is shifting away from traditional news sources to social media. Readers under the age of 30 have the highest trust in social media news than ever before. The Pew Research study by Jacob Liedke and Jeffrey Gottfried below highlights the disparity between ages, political motivations and educational level... Read More