Instagram debuted keyword searches back in March but the platform is adding more features to attract marketers. Andrew Hutchinson highlights the new tool below. Instagram Adds Search Ads Placement into its Marketing API With this new update, third-party social management platforms will be able to facilitate Instagram search ads creation, providing another means to help... Read More

Digital marketing experts are always seeking the best bang for their buck, whether it is a pay-per-click option or long-term search engine optimization. Krista Lawson champions the power of Google Ads in the article below. Are Google Ads Worth It? 10 Reasons Why They Are The biggest difference between SEO and PPC is the amount of time... Read More

Every marketing plan must have eyes on the long game.  The Forbes article below suggests taking a step back from your content creation and assessing if it is the right strategy for your business. Lauren Weinberg, Chief Marketing Officer of Square, outlines the tactics to quantify a successful strategy. A Strategy For Determining And Influencing... Read More

A timely social media caption with relevant tags needs a graphic that captures the reader’s attention. Andrew Hutchinson‘s article below discusses the basics of graphic design with infographics. 5 Design Tips for Creating Stunning Social Media Graphics Your visual elements play a key role in stopping users as they scroll, so it’s important to focus... Read More

Consumers inundated with marketing messages are frequently choosing value-based purchases as they manage their budget, according to a recent report from Business Insider. Erica Sweeney reports on the benefits of focused social campaigns to small businesses. How small businesses are using marketing techniques to demonstrate their values through social causes Cause marketing can increase brand... Read More

As Instagram adds more e-commerce options for users, the platform has added the ability to add five links in users’ bio. Andrew Hutchinson highlights the updated capability below. Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio As you can see in these screenshots, your Instagram bio will now display... Read More

Chatter about artificial intelligence is pervasive of late.  Marketing professionals recognize that AI is reshaping the way the world works, but how will it impact day-to-day tasks on social media? Rem Darbinyan explores the changing landscape. How AI Transforms Social Media In this digital era in which an unimaginable amount of data is generated daily,... Read More

Social media dominates the conversation surrounding customer relationships, but email marketing is still a viable option for small businesses. The article below discusses the data and return on investment for a consistent email strategy. How your business can leverage email marketing for closer customer relationships Middle-market companies are always looking for ways to grow their... Read More

After years of scheduling LinkedIn posts via third-party content planners, LinkedIn is introducing a native option. Andrew Hutchinson explains how it works below. LinkedIn Adds Native Post Scheduling for Company Pages, New Audio Event Options LinkedIn is launching a native post scheduling feature, while company pages will also now be able to follow other pages... Read More

Creating an audience-driven marketing strategy is key to successful brands, along with measurable KPIs and diverse multichannel content. Michael Brenner discusses below. How to Create & Execute a Digital Content Strategy Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The... Read More