The beginning of the AI era has largely been met with sentiments of doom and gloom from writers, marketers, engineers, and darn near everyone else with a job. At this year’s POMA conference, the writer’s panel was practically overrun with questions and concerns regarding AI’s negative effects on writers and media professionals everywhere. In... Read More

Significant changes are coming to Instagram, particularly for content creators. Jasmine Roberts takes an in-depth look at the newest IG feature, broadcast channels, below. Understanding what broadcast channels are and how to use them to retain an audience will be essential for any content creator moving forward. Instagram Rolls Out New Broadcast Channels Feature In... Read More

There is no simple, straight-line approach to becoming a successful outdoor writer.  The profession is complex and ever-changing, so those who hope to find success in it must be adaptable and resourceful. However, there are guidelines that can be followed to enhance your chances of success.  Many of these insider tips and tricks were discussed... Read More

Although it isn’t the most efficient means of capturing content, nor certainly the easiest, self-filming is an invaluable skill to learn for any video creator.  Whether its a backcountry elk hunt, or simply a new reel for your Instagram feed, self-filmed content can supplement regular posting on your social media cite or YouTube channel. Remi... Read More

YouTube wants to educate content creators on its latest Shorts trend in a series of videos published in its platform. Andrew Hutchinson investigates the trend below. YouTube Highlights Latest Shorts Trends to Help Inform Your Content Approach Looking to get into YouTube Shorts, but not sure where to start? This might help. To help guide... Read More

Elon Musk continues to update Twitter, and his recent announcement portends its largest evolution yet. Mike Allen dissects the move below. Scoop: Inside Musk’s plan for an “everything app” to replace Twitter Elon Musk’s bet-the-house, against-the-odds gamble on Twitter is about to get substantially riskier — with exponentially higher stakes. Why it matters: Musk is obsessed with killing... Read More

If you attended POMA’s conference this year, you may have attended the photography workshop sponsored by Idea Ranch. How do you capture the stunning landscapes you are frequently surrounded by with your mobile phone? Ben Weeks of Live Outdoors offers additional suggestions below. How to take great outdoor photos with a smartphone Check your settings... Read More

Instagram’s rival to Twitter is live – and its capabilities are hotly debated as users acquaint themselves with the new tech. Ivan Mehta takes a deep dive into Threads in the article below. What is Instagram’s Threads app? All your questions answered What is Threads? How do you create an account? Threads is Meta’s text-based Twitter... Read More

You’re an outdoor expert, but do you know the steps to creating a business out of your passion?  The right steps can add the expert touch that every hunting brand needs to succeed. Rebellion Research explains how to achieve expert-level branding in the article below. The Best Ways To Build Your Hunting Brand Setting target... Read More

Authentic marketing versus advertising can be a challenging concept for marketers as consumers’ feeds are inundated daily with variations of both. Hannah Carvalho of Associations Now dissects a keynote address by Rohit Bhargava in the article below. #MMCCon Keynote: Build Trust With Marketing and Communications Being able to access a wealth of information comes with... Read More