Marketing rarely stays the same. It’s always evolving and adapting to meet the changing needs of brands to stand out above the crowd. Keeping up with those changes can be daunting, especially when the lingo changes, too. From technological driven marketing terms to acronyms, this list is one you should keep handy. Alec Biedrzycki, Principal... Read More

Blogging continues to be a popular tool to create, or grow, a brand. Successful blogs can literally pay off by becoming an income source. While it may sound easy to earn money, do what you love, and have a large online following, it requires dedication and good writing skills. If you already have – or... Read More

Regardless of the ongoing debate of the reliability of PC vs. Mac, the fact remains that any hard drive is vulnerable to failure. The most important thing is knowing what to do if it happens to you. Obviously, your safest bet is to always back up since it’s really the only guaranteed option to recover... Read More

Bloggers and freelancers need to treat their business just like large companies do. Making sure that you’re keeping track of all expenses that can impact your business is vital to get a clear picture of where you stand financially. Because you’re a one-person show, it can be hard to figure out what you should be... Read More

Successful content marketing strategies are not easy to create. Once you’ve honed your strategy to perform the way you want it to, the thought of having to change it can be frustrating. A revamp isn’t always necessary, but keeping an eye on your results will make sure you know if it is. Knowing the warning... Read More

Websites are crucial to a business’ success, no matter the size. Before consumers will purchase your products or services, they will most likely visit your website to research you. Just building the site isn’t quite enough, though. You need to make sure you’re driving traffic to your website and converting those leads to customers. Mark... Read More

Voice-activated technology is no longer a futuristic idea that will never be realized in our lifetime. It’s here, and it’s a booming business that’s being used daily. At least 1/3 of the Google searches done on mobile devices are done by voice. With the huge jump in the number of smart speakers and mobile devices... Read More

Everyone who is involved in social media marketing knows that engagement is key to success. Successful engagement can come in different ways – some plans are built for short-term engagement, while others take time to build and deploy properly. Getting to really know your community and how they interact can help you build a strategy... Read More

Websites and brands are effectively the life of a company, whether a one-person show or included on the Fortune 100 list. If you don’t stand out among competitors, you might quickly become irrelevant. If you’ve had the same website or brand identity for many years, it might be time to look at a refresh. The... Read More

Though other social media channels continue to pop up and gain popularity, Twitter still holds its own in the world of social media platforms. Businesses often use Twitter to raise brand awareness and convert interactions to website visitors and, ultimately, customers. It’s still one of the easiest platforms to use and has a ton of... Read More