Instagram engagement is a big part of a successful marketing strategy. In order to make sure your followers are really engaging with your posts, you need to step up your game to stand out from other brands. Social media users have a notoriously short attention span, so making the time count when you have their... Read More

Self-publishing a book, before about 10 years ago, was a time-consuming and costly way to get your work out to the public. Fortunately, with the advances in technology, more options to publish your own book have become available. Whether you take advantage of print-on-demand or ebooks, making sure you market them properly is another important... Read More

Fluorescent orange or hunter orange clothing is often rendered as “yellow” when photographed in direct sunlight. The result is a photo of a hunter wearing yellow clothing rather than the lawfully-required safety orange. POMA member, and well-known outdoor photographer, Tim Flanigan (Nature Exposure) offers a craft improvement tip for photographers and photo editors regarding a... Read More

Just when we think we know all the forms that internet fraud comes in, along come scams that you don’t know about, and should. From official looking emails warning you that your account is compromised to calls scaring you into thinking something is wrong with your computer, fraudsters work overtime to steal your money or... Read More

Reviewing your brand’s marketing strategy each year is a good idea. Not only does this help ensure that the plan is meeting the goals you’ve set, but also allows you to make tweaks to keep up with the ever-changing marketing landscape. From staying on budget to reaching growth goals, your marketing plan is like a... Read More

Most everyone can say that they suffer from some work-related stress. Minor stress is normal, and can even be healthy – to a point. Being overstressed though, can have serious negative effects on you, your life, and your job performance. Learning simple ways to reduce your stress level, before it gets too high, can benefit... Read More

It’s a well-known fact that in order to have a successful brand, you need to be marketing in every area possible. Social media is here to stay and learning to leverage it to increase brand awareness is critical. The downside to that is the amount of time that it can consume. Streamlining your social media... Read More

Businesses are always looking for new revenue streams. This is especially the case if you’re freelance or self-employed. Maybe you’ve heard of affiliate marketing, and maybe you haven’t, but if you’re looking to increase your income, you should learn more about it. Here’s some advice for those who haven’t yet become affiliate marketers, but are... Read More

Of all the social media platforms available, LinkedIn remains the most popular for business networking. Whether you’re looking for a new job or to make new connections that will lead to increased business, LinkedIn is the place to be. The key to leveraging its success is making sure your profile is being seen by the... Read More

Hackers are relentless when it comes to trying to access to personal information. One of your strongest lines of defense is a strong password. But, it’s easier to remember the not-so-strong ones, right? Sure it is, until it’s not strong enough and you’re hacked. Trying to resolve the issues that come with your information being... Read More