A marketing plan is essential for any business’ success. Having a roadmap to follow will make sure that you’re getting the most from your marketing budget. Whether you use a marketing agency or an internal team to create your marketing plan, you should always ask questions to ensure your plan is going to work, if... Read More

Most photographers take a ton of pictures to get just the right one. They also know that those images take up lots of storage space. Sometimes, when you’re trying to organize and manage your storage space, deleting a series of images or those that you don’t think you like seems like a great idea. But,... Read More

Video is the rapidly growing powerhouse of content marketing. It helps brands connect with their customer base on a whole new level. Live video helps your customers realize that you’re an actual human being and not just a few words and images on social media. Video also captures, and holds, viewers’ attention more easily. There... Read More

Finding, and keeping, customers can be a challenge. It’s also a process that repeats itself consistently, since you need to keep finding new ones to continue to grow. Because of this, lead generation is one of the most challenging aspects of marketing. Knowing your needs and maximizing the most successful techniques are just a few... Read More

Marketing costs continue to rise and finding ways to stretch marketing dollars has become a top priority for many businesses, big and small. When looking at budgets and determining which cuts should be made, marketing is often the first on the chopping block. But, in order to help sustain and grow your business, you need... Read More

Data breaches happen all the time. Some we hear about, but others happen without making the news or social media sites. So, how do you know if your personal data, including passwords, are compromised? Fortunately, there are resources that can help you determine if your information has been included in any data breaches. Once you... Read More

YouTube is a great tool to showcase your work. As with any other platform, though, it can come with its own challenges when it comes to gaining followers and subscribers. Growing your subscriber numbers takes more than hard work – it also takes some strategy. Whether you’ve been using YouTube for a while, or are... Read More

Online shoppers rely heavily on product images. Often, shoppers will glance only at the pictures of product on your site and make a decision about whether to stay and look at details or move on. If you’re not providing images that really represent your product at its best, you may be missing out on sales.... Read More

Even with the advancement of the digital age, many people still prefer to socialize face-to-face, and social intelligence plays a big part in engaging and interacting in person. Improving your social intelligence can prove beneficial both when socializing in person and when it’s incorporated into a digital marketing strategy. It can help you create a... Read More

Stress is a normal part of almost every job. However, having employees that are overly stressed can negatively impact their performance, and ultimately your business. Good managers can recognize the signs of stressed out employees and take steps to help reduce that stress. From making sure they have a clear idea of their goals to... Read More