Getting a blog to rank high on Google’s search results isn’t luck. There are many elements that you need to pay attention to in order to help optimize your content. The development of tools by SEO experts has made things a little easier, but there are still steps you need to take to help ensure... Read More

Digital marketing plans have many steps. Building an effective plan invlolves thinking through your process to ensure you’re using it to get the best possible results. No digital marketing plan is complete without one very important element — the call-to-action. In order for your social media posts and online marketing to be successful, it must... Read More

Writing a book is often a real labor of love. Finishing can be cause for celebration and the time for a sigh of relief. But, the down time doesn’t last very long….now comes the marketing. Whether self-published or with the aid of a publisher, you’ll still find yourself doing a lot of the marketing and... Read More

Starting a business can be an exciting thing. If it’s the first time you’re branching out on your own, it can also be a bit scary. Having basic goals and vision laid out is definitely important, but that’s not quite everything. You’ll need a good, solid business plan to follow, especially if you’re looking for... Read More

Being a photographer is more than just picking up a camera and snapping pictures. You buy gear, invest time to learn to use it, start shooting images, and then shoot some more. Each picture you take hones your craft and makes you that much better. Those are all necessary steps to become a great photographer,... Read More

Social media platforms are an easy way to build customer relationships and advertise a business. With the consistent growth and popularity of those platforms, social media marketing has become a must in any brand’s marking plan. Simply adding social media to your plan isn’t enough – you also have to ensure that it’s paying off.... Read More

Starting a blog is easier than ever, thanks to easy-to-use platforms. Getting it up and running is just the beginning, though. Promoting your blog is very important if it’s going to be successful. Fortunately, that’s easier than ever with the number of social media platforms available. Learn the reasons that it’s important to promote your... Read More

Experts now say that sitting is the new smoking and can have many negative effects on the body. Often, the spine is the first affected, due to improper alignment. Unfortunately, prolonged sitting is the norm in many jobs so it can be unavoidable. However, there are ways to help counter the negative side effects caused... Read More

All photographers want to produce the highest quality images that they can, and there is no shortage of factors that can compromise that quality. Sometimes you’re able to control those factors – such as sharpness, composition, color balance and contrast. With the availability and lower cost of digital equipment today, photographers have much more access... Read More

For small businesses, hiring freelancers to help with a blog or website is often common. Having extra hands to help with projects can be a big step to ensure they’re completed successfully. But many don’t consider the fact that if you hire freelancers, you need insurance. Having that insurance protects your business in case something... Read More