Of all the available tools in a marketer’s arsenal, consumers consistently choose video as one of their favorite types of content to view. A recent study by Animoto confirmed that customers want to see videos when browsing your products, or when they’re ready to buy. For that reason, a large percentage of marketers are planning... Read More

Facebook’s Creator Studio is a relatively new tool that gives page managers an interface to manage posts, insights, and messages all in one place. You can also connect your Instagram account for even more robust management. It may not be the most intuitive interface for all users, but there is a helpful user guide that... Read More

Normally, users are discouraged from removing their login passwords from computers. However, there may be times when it’s completely safe to do so. If you have a desktop that you use at home and no one else has access, or if you have a laptop that you never take outside your home, you can remove... Read More

Creative blocks can happen to every photographer. Reaching the point that you just can’t seem to find inspiration and focus can be really frustrating. Rather than going out and shooting anything you see, with every setting you know, sometimes setting limits can re-spark your creativity. These exercises can help you overcome the blocks and get... Read More

WhatsApp may not be the first social media platform businesses think of when looking for places to list their products. However, the platform is now offering the option for WhatsApp Business users to showcase their products within the app. Rather than sending photos one at a time and resending the same information over and over,... Read More

Many marketers feel that data and creativity can’t mutually exist in content marketing. Truthfully, effective marketing should combine both elements. Striking the balance between them is where great marketers can really shine. You need to present the data to your readers, but in a way that won’t overwhelm them. Knowing what data to use, and... Read More

There are many different kinds of bosses – some are great, and others….not so much. Your leadership style can actually mean the difference between happy, productive workers and miserable, unproductive workers. Rude, domineering bosses create an unhappy work environment that usually doesn’t lend itself to staff members who are looking to stay and can even... Read More

The digital world is here to stay, there’s no arguing that. Even with all the places online to showcase photographs, it’s never a bad thing to have alternative options to share them with people. If the internet suddenly went away, how would you get your work in front of people? You may think of giving... Read More

Measuring social media engagement is one of the most important things any marketing professional can do. It allows them to gauge the effectiveness of their marketing plan. Monitoring metrics means so much more than tracking likes, followers, etc. There are formulas that can help you understand the real numbers you need to, and ensure you’re... Read More

In today’s digital world, businesses often take advantage of remote training. Seeing something done can be so much more impactful than trying to verbally explain the steps. But, video recording and training programs can be very expensive and if you don’t do remote training often, it can be difficult to justify their cost. There are... Read More