Focus on the Finish Line

When I hear the word “paradise”, the image at right is basically what materializes in my mind. Land, views, and a home are right at the top of my list of desired achievements. But, in the everyday struggles of life, it can be easy to lose track of any goal.  Life these days is chaos,... Read More


Lightroom Tutorial

Today, lets get back to one of the common themes of Biz Tips: photography. Consider this a next-step to the article posted on wildlife photography essentials. So, you have your amazing wildlife photos, but now there’s the question of what to do with them. The content of your photos may be magical, but they will... Read More


Work Smart and Hard

The subject matter today may seem to lack application for many of you.  After all, we’re writers, videographers, and media specialists.  Most of us have attended college, and probably passed with flying colors.  I myself am currently in my final year of college, hoping that the last 3 years of hard work and debt will... Read More


Email Etiquette

I hope this Biz Tip finds you well, because today, we’re talking about email etiquette.  Is it fun to talk about?  Not necessarily.  Is it a valuable skill that can be the difference between success and failure in your workplace?  I believe so. When I first heard about POMA, it was from outdoor writer and... Read More


How to Do Nothing At All

This isn’t much of a business tip, per say.  It’s more of an “anti-business” tip.  Every now and then, I think its essential to take a break from the grind of everyday life and just go do something stupid, spontaneous, or a combo of both those things. For me, these types of trips usually start... Read More


Wildlife Photography Essentials

I dare you to browse Instagram for twenty minutes without coming across content from a wildlife photographer. If your feed looks anything like mine, this would be an impossible task. Thousands of wildlife photographers are constantly uploading content onto a plethora of media outlets. Amongst all this noise, I found the work of POMA’s own... Read More


Writing for Search Engine Optimization

Whether you write a hobby blog, own your own website, or write for hundreds of large outdoor companies, its always a good time to review SEO strategies. I found this article by Bill Widmer to be extremely helpful in reminding me the basics of SEO. Why is SEO writing important? SEO writing is important because... Read More


Create Content for Outdoor Brands

Getting started is always the hardest part. I’ve found this to be true in most areas of life, and its certainly no different when you’re trying to get into the overly-saturated world of outdoor content creation. Every outdoor company seems to have a fleet of content-producing creators these days.  This article by Adventure Film School... Read More


Earn Your Audience

Last fall, I started a hunting and fly-fishing blog. It was my first leap into the world of outdoor writing, managing a public persona, and getting judged by people I’d never met. For an introvert and a perfectionist, it was a frightening time (even if my following never surpassed 300 people). Those of you who... Read More


Setting and Achieving Goals

All too often, the dreams in our heads remain just that-dreams.  For whatever reason, they never escape the confines of our consciousness.  Whether its the job that’s always out of reach, the book you never got around to writing, or the hunting trip you’ve “planned” for decades, some things just aren’t meant to be…or so... Read More