Photographers spend a lot of time honing their craft by studying, practicing and learning their equipment. Sometimes when shooting images there just isn’t time to change your camera to the exact settings you want for the perfect shot. That’s where post-production editing programs come in, and you can make your great images even better. Adobe... Read More

Marketing strategy options seem to change every day and it can be confusing to find the most effective type. One popular option is paying to have your brand rank higher in search results. While it is usually pretty effective, often a well-executed approach with content marketing can return better results. Paid search can get visitors... Read More

Adobe Photoshop has long been the choice of photographers for post-production photo editing and processing. But, it can be costly with the Creative Cloud subscription-based service. Many photographers have tried a variety of different programs, but haven’t been able to find one that’s a good fit. Affinity Photo is an option that you might want... Read More

Instagram is continually updating its platform to bring new features to marketers, and they’ve rolled out several for October, 2020. With more and more brands choosing to use IG for marketing, the business side of the platform was definitely the focus for the latest updates. From more commerce tools to longer Reels clips, there’s most... Read More

As the work-from-home trend continues to affect many workers, there are more and more employees who miss their office. It may be the interaction with coworkers or just the structure itself, but most can’t wait to return to their workplace. If you’ve been a long-term freelancer the trick of balancing work, home and child care... Read More

Reminder advertising may not be well-known by a lot of marketers, but it’s becoming a very popular way to keep a brand in potential customers’ thoughts. While it’s not your typical advertising to draw customers in, it is a great tool to help influence them to end up buying from you. Whether prompting them to... Read More

Starting a business is a big deal and can be exciting and scary all at the same time. Building a brand to share your passion with your target consumers is vital to its success. But how do you build your brand the right way? Ensuring that your marketing is telling your brand’s story consistently plays... Read More

Amazon Prime Day is known for some great deals and is normally one of the site’s biggest events. This year, because of the pandemic, it may see bigger numbers than ever. Unfortunately, hackers are using the popularity of the event to target customers with phishing and fraudulent sites. They’re using Amazon’s logos and branding, but... Read More

Checking into a hotel and connecting immediately to the wi-fi is something we’ve all done. With the pandemic having more folks working remotely and hotels offering daytime room reservations so folks can have a quiet place to work from, using hotel wi-fi is becoming even more common. But, before you connect you should take into... Read More

Old habits die hard — it’s an age-old saying that is still relevant because it’s so true. It’s not common for marketing habits to need broken, but one area that might is the use of keywords. With Google’s BERT update, they caused a lot of marketing confusion – especially for keyword experts, since BERT made... Read More