The number of digital marketing channels available can be somewhat overwhelming to brands. With so many options, do you need to be on all of them? Are there some that are more effective than others? The truth is, you probably don’t need to be on every single channel. Taking the time to examine your needs,... Read More

Facebook Live is a great way to engage with your followers. With the events of 2020, more people than ever tuned to watch Facebook Live broadcasts. Going live can give you an incredible opportunity to interact with followers by letting them ask questions, give feedback, react and comment. The key to making sure you get... Read More

The beginning of a new year is always a good time to give some thought to your computer’s security. So much of our day-to-day life is now digital, and that makes it extremely vulnerable to hackers and scammers who try to gain access to your personal information. Taking a few minutes to become familiar with... Read More

In the most recent POMA Insight Session with Chuck Rossi (available soon on the POMA website), he mentioned that anyone’s Facebook (YouTube, Instagram, etc.) account could be deleted at any time. In light of recent events with social media platforms, backing up your Facebook information has never been a better idea. Taking a few simple... Read More

Trust may not be the first thing that comes to mind when you’re looking at building your brand. However, data shows that trust is quickly becoming a top priority for consumers. It’s hard for them to know who to trust online, especially when making purchases. Spending decisions are being made more carefully and when customers... Read More

Exposure plays a critical role in great images. Leaving your camera set on auto doesn’t always produce the quality that you’re looking for when shooting photos. Understanding how light interacts with your camera is important to making sure you’re choosing the right exposure settings for your camera. There are three main things to take into... Read More

Instagram has been implementing lots of changes and updates recently. They’ve given marketers new tools and improved their reels and stories, but they’ve missed improving the ability to search for posts without hashtags….until now. Their most recent update makes it possible for your posts to be found, and it can also help you find customers... Read More

Instagram has been adding tools in their Reels and Stories to give users an experience more like TikTok. The most recent additions include audio and voice-over options. They’ve also made some improvements to the “Edit Clips” function. These new tools are designed to expand your creative options when posting, and can go a long way... Read More

Blogs are great for brand marketing, but they don’t always generate enough interest in your products or services to be the only type of content you use. Stretching your imagination when it comes to typical content types can help increase the success of your marketing strategy. Some of the different content types may seem surprising,... Read More

Today’s convenient digital devices make it amazingly easy to take photos, but they also make it very easy to inadvertently delete them. Unfortunately, we’ve almost all had that moment that we’ve accidentally deleted photos or videos. Even worse – maybe you’ve formatted your memory card and then realized it contained valuable photo or video files.... Read More