© ekostsov – Fotolia.comTone of voice is the writing characteristic that differentiates one brand from its competitors. Tone may be difficult to assess, but business communicators must find their tone to identify their brand. When considering tone, BusinessContent.com says, there are three fundamental questions to answer: Why are you writing? Who is your audience? How should they feel about you?

 Learn more about How Writing Voice Affects Your Brand.

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