The biggest problem most marketing plans is that they’re company-centric. They’re written from the company executive’s point of view, based on what they want from the market. The plans fail to reflect or take into account the customer’s perspective. So, take a customer-centric approach to writing a marketing plan.

POMA MEMBER ACCESS ONLY

The full text of this page is available only to POMA members.

If you are a member of POMA, please click the button at the bottom of the page login; otherwise, please consider becoming a member of POMA today.

Thanks for your interest,
POMA Management