© fotovika – Fotolia.comYou’ve written the heading, and it’s grabbed the attention of the reader. But now what? Your lead paragraph must be interesting enough to make the reader want to continue with the article. Taking the time to make sure it does it’s job well can lead to big payoffs – in terms of keeping your readers engaged.

POMA MEMBER ACCESS ONLY

The full text of this page is available only to POMA members.

If you are a member of POMA, please click the button at the bottom of the page login; otherwise, please consider becoming a member of POMA today.

Thanks for your interest,
POMA Management