The movers and shakers, people of influence. Current trends, consumer attitudes that often make business bottom lines soar. Everyone wants to know them – the influencers. Everyone wants to get in on them – the trends. There are steps you can take to do both. Heidi Sullivan, a 2011 POMA Business Conference presenter and VP of media research at Cision North America is an influencer and trends expert, here’s what she suggests.

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