Interns are good for more than just coffee runs. They can offer a fresh new perspective — not to mention an extra pair of hands — on marketing projects that are increasingly catering to a younger demographic’s natural talents. Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps, be active users on current and emerging social platforms, blog like they’ve never blogged before. You know who does those things a lot? College students looking for internships.

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