© kikkerdirk – Fotolia.comInspired content marketing requires a talented wordsmith or creative video producer, claims Marcela De Vivo is the CEO of Gryffin Media, a content marketing agency specializing in social media marketing and SEO. “The better this foundation is, the more attractive the content is to the viewer,” she said. Attractive conent gets shared more often. De Vivo discuss six simple ways to use analytics data to assist with your content marketing strategy.

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