© Yury Zap – Fotolia.comAs a communicator, your job is to help ensure your content and the website where it lives rise to the top of search engines.  Unfortunately, getting to the top search engine results lists is not instant, as many clients expect.  Educating customers on SEO processes is important to keeping them satisfied. James Harrison, with SEO by the Hour in San Diego, California offers, “5 Ways to Prove to the Client that the Traffic Will Come He covers: 1) Rankings reports and keyword improvements 2) Working logs 3) Summary reports and updates 4) Other metrics to report 5) Resources vouching that SEO takes time.

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