The discussion around mobile marketing often centers around smartphones, but it really extends to ereaders and tablets as well. eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012, ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million (tweet this stat).

POMA MEMBER ACCESS ONLY

The full text of this page is available only to POMA members.

If you are a member of POMA, please click the button at the bottom of the page login; otherwise, please consider becoming a member of POMA today.

Thanks for your interest,
POMA Management