SIG SAUER Awarded Contract for British Armed Forces for Support Weapons Enhanced Sighting Systems (SWESS) Program

NEWINGTON, N.H., (August 15, 2023) – SIG SAUER, Inc. is pleased to announce the award of a contract within the Support Weapons Sighting System (SWESS) program of the British Armed Forces to include the ROMEO8T, JULIET3, and JULIET4 from SIG SAUER Electro-Optics. “This combination of the ROMEO and JULIET products chosen for the Support Weapons... Read More


New FALCO Holsters Fit Handguns with Weapon Mounted Lights

Ft. Lauderdale, FL – August 10, 2023 – FALCO® Holsters, globally recognized for exceptional artisanship in every handcrafted, purpose-built leather holster, announces a new category of premium leather LR Light-bearing holsters that accommodate firearms fitted with tactical lights, lasers, and RMRs. “More than ever, people are equipping their everyday carry guns with weapon-mounted lights, lasers,... Read More


Registration for the 2024 ATA Show is Open

Registration for the 2024 ATA Show and the ATA Hotel Block are now open. The members-only event, set for Jan. 11-13 in St. Louis, is the largest trade show in the archery and bowhunting industry. The ATA Show, recently recognized as one of the 100 largest trade shows in the U.S., is the best place to test new products,... Read More



SCI Announces Historic Sponsorship of USA Shooting

Today, Safari Club International (SCI) is announcing its exclusive sponsorship agreement with USA Shooting, the National Governing Body for the Olympic and Paralympic Shooting Sports Teams, in preparation for the 2024 Olympics in Paris, France. SCI will become the Official Sponsor of the United States Olympic & Paralympic Shooting Teams Athlete Development and Sports Performance... Read More


PrairieFire Nevada Announces Grand Opening

PrairieFire Nevada announces Grand Opening, a 550-acre multi-purpose range complex about 45 minutes outside of Las Vegas. The Grand Opening is on Saturday September 23, and we will have a Media Day on Friday, September 22, where only media will have the opportunity to go through our experiences and have exclusive filming opportunities. PrairieFire’s Grand... Read More


POMA Hiring Executive Director

The Professional Outdoor Media Association (POMA) seeks a new part-time executive director. Resumes will be accepted until the position is filled. The executive director is responsible for the organization’s overall management and for leading and directing the implementation of the organization’s philosophy, mission and strategic goals and objectives. The POMA executive director reports to the... Read More


Killing the Shepherd to air to 1 million homes!

The award-winning film will air on Sunday, July 16 at 12:00 p.m. PDT on as part of a special Viewfinder Independent film feature on the Valley Public Broadcasting Station (PBS). “Killing the Shepherd is a triumph in storytelling and filmmaking. The stunning imagery and beauty of Africa are captured cinematically and become the backdrop for... Read More


TripAdvisor Names Silver Dollar City Number 1 in the U.S.

(Branson, MO) Tripadvisor, the world’s largest travel guidance platform has named Silver Dollar City the number 1 amusement park in the United States. Utilizing traveler reviews and ratings for experiences, tours, activities and attractions on their site over a 12-month period (May 1, 2022 – April 30, 2023), as well as an additional editorial process,... Read More


Ruger Reintroduces the Marlin 1894 Lever-Action Rifle

June 26, 2023 – Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce the reintroduction of the Marlin® Model 1894™ Classic chambered in .44 Rem Mag. The Model 1894 Classic retains the traditional characteristics that made this a truly iconic rifle. “We’re very excited to introduce our first Ruger-made Marlin Model 1894,” said... Read More