Two Nebraska-based outdoor companies have come together on an innovative in-store experience coined “Digital Trailheads,” a new tool designed to help customers find local resources and experience the outdoors like never before. Digital Trailheads feature intense 360-degree “virtual reality” content showcasing Cabela’s Ambassadors pushing products to their limit, along with maps and local resources designed... Read More

The National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, is pleased to announce that it has awarded Tennesee’s Nashville Armory the organization’s highest Five-Star rating. Located in the heart of Music City, the expansive range and retail store was founded in September 2012 by Gary Semanchik. “Nashville Armory was an impressive range when we... Read More

  The NRA National Police Shooting Championship returns to Albuquerque, New Mexico Sept. 18-20, 2017, uniting law enforcement, military police and armed security professionals to test their accuracy and handling skills in handgun and shotgun competition. The three-day event, now in its 55th year, attracts hundreds of officers representing local, state and federal agencies from... Read More

The inaugural NRA Carry Guard Expo, held Aug. 25-27, 2017 at the Wisconsin Center in Milwaukee, drew 14,127 visitors to experience the ultimate assembly of education, training and products dedicated to concealed carry, personal protection and home defense. The Expo marked the return of the NRA to Milwaukee, having hosted the NRA Annual Meetings &... Read More

Buck Knives has launched two discount programs which provide members of the outdoor community and military/first responders exclusive access and pricing on many Buck Knives products. The Industry Pro Program is open to wildlife government employees, professional guides, outfitters, full-time employees of industry manufacturers and brands, retail associates of outdoor specialty retailers, and members of... Read More

The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is honoring the nation’s fallen law enforcement officers by contributing $25,000 to the Fraternal Order of Police (FOP) Foundation. The donation was announced at the organization’s 63rd biennial national conference. “The consistent strong support of the NSSF is invaluable in our effort... Read More

The National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, is pleased to announce that it has awarded Carolina Sporting Arms the organization’s Five-Star rating. Located in Charlotte, North Carolina, this premium facility was founded in 1998 by David Drummond and Scott Pope and originally located in the city’s Dilworth/Uptown area. The store moved... Read More