Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor.
 
Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.
 
His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008.
 
In addition to his consulting and speaking, Paul writes columns for BtoB and Deliver magazines and online for Ziff-Davis Enterprise. His work has appeared in scores of publications, including The New York Times, Advertising Age and the San Jose Mercury News. His website is www.gillin.com. He also writes the popular Newspaper Death Watch blog, as well as his own blog: paulgillin.com.
 
Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.
 
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